Full branding and digital services for the launch of a family-owned premium pet grooming centre.
As animal lovers ourselves, we were excited to take on this project with BPG's owner when she told us about her plans to open a premium pet grooming centre. She wanted a clean yet prestigious look to her website, so we opted for black, white, and gold as the colour theme. We also designed and printed BPG's menu and uniforms.
Since their launch, BPG has relied solely on digital marketing to build brand awareness and grow their customer database. While the team at BPG is busy servicing customers with little time to spare, we help them with all their social media and digital marketing needs including Facebook & Instagram management, SEO and ad optimization, Waze and Google Business account setup, etc.
We wanted the logo to look clean and classy to match the client's brief, yet as a pet groomer it should also be approachable to pet owners. We opted for a monochromatic black & white palette for a timeless and versatile colour combination, which would also allow them to print onto any colour or medium in the future.
The cute puppy and kitten were included to make customers feel at ease, as friendly cartoon characters or mascots can help consumers develop a sense of trust. We also wanted potential customers to know their nature of business even if they only managed a quick glance as they scroll through their social media feed. Our favourite feature has to be the incorporation of their family name 'Boo' into the puppy's figure to make it uniquely theirs.
More case studies