Boo Pet Groomers
Logo & Menu Design
Full branding and digital services for the launch of a family-owned premium pet grooming centre.
As animal lovers ourselves, we were excited to take on this project with BPG's owner when she told us about her plans to open a premium pet grooming centre. She wanted a clean yet prestigious look to her website, so we opted for black, white, and gold as the colour theme. We also designed and printed BPG's menu and uniforms.
We wanted the logo to look clean and classy to match the client's brief, yet as a pet groomer it should also be approachable to pet owners. We opted for a monochromatic black & white palette for a timeless and versatile colour combination, which would also allow them to print onto any colour or medium in the future.
The cute puppy and kitten were included to make customers feel at ease, as friendly cartoon characters or mascots can help consumers develop a sense of trust. We also wanted potential customers to know their nature of business even if they only managed a quick glance as they scroll through their social media feed. Our favourite feature has to be the incorporation of their family name 'Boo' into the puppy's figure to make it uniquely theirs.
Since their launch, BPG has relied solely on digital marketing to build brand awareness and grow their customer database. While the team at BPG is busy servicing customers with little time to spare, we help them with all their social media and digital marketing needs including Facebook & Instagram management, SEO and ad optimization, Waze and Google Business account setup, etc.
On social media, we helped BPG with photo and video editing, community and inquiry management, ad setup and optimization, and influencer engagement. Throughout our partnership with BPG from December 2019 to March 2021, we've helped them obtain the below results with a monthly ad budget of only RM500 on Facebook.
OVER 1MIL FACEBOOK REACH
With an average of 63 thousand reach a month.
OVER 45K FACEBOOK ENGAGEMENT
With an average of 3,000 engagement a month.
OVER 2000 FACEBOOK LINK CLICKS
This includes clicks to their website or to contact them via WhatsApp through FB.
OVER 35K FACEBOOK VIDEO VIEWS
With an average of over 2000 videos views a month.