The importance of SEO goes undisputed as exemplified by Chempro Technologies, a Malaysian chemical manufacturer, as the country went into lockdown during the COVID-19 pandemic.
When the Malaysian government imposed a nationwide lockdown due to the COVID-19 pandemic, consumers and businesses alike rushed to stock up on sanitizing products. As pharmacies and retailers began running low on stock, businesses began sourcing for sanitizing chemicals online.
Chempro's SEO played an essential role in allowing businesses to find and contact them. At it's peak, their website received over 1,000 unique visitors and 50 customer inquiries a month, not including others who may have visited their website and called them directly. None of this might have been possible if their SEO wasn't properly set up.
on Google results the business or site name is searched
Unique Visitors per month
of site visits came from Search Engines
received on the website monthly
While SEO may be a long term tactic, it's proving to be a differentiating factor between brands that are continuing to see engagement during COVID-19 and those that are not. If you haven’t setup your SEO in the past, you may not be reaping the benefits right now. But it's not too late.
As brick and mortar stores continue to find themselves forced to shut their doors, digital advertising and ecommerce has become more important than ever. Customers are increasingly shifting their buying activity towards online options, and your brand should be present for these consumers.
We can help you be more visible on searches being performed.
Chempro wanted a video that would tell their corporate story to potential customers, partners and stakeholders so that they wouldn't have to. Their vision - a video that could express their attention to the quality of products and customer service.
With this in mind, our team helped Chempro with the entire video production, from story development and script writing, shooting and directing, to voice talent sourcing.
View the full video here.