CASE STUDY
Kurau Bay Hotel: Elevating Hospitality in Kuala Kurau
Kurau Bay Hotel is the largest accommodation provider in Kuala Kurau, Perak, Malaysia, offering 24 rooms that cater to individual travelers and large tour groups alike. Renowned for its clean environment and customer-first approach, the hotel is ideally located between two main bridges crossing Sungai Kurau, making it a convenient stop for drivers and cyclists touring the area.
Challenges
As a newcomer in the local hospitality market, Kurau Bay Hotel needed to:
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Build an engaging online presence to attract guests.
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Stand out among existing accommodation providers in Kuala Kurau.
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Position itself as a top choice for both leisure and group travelers.
Our Solution
By focusing on comfort, convenience, and professionalism, Techy Apes helped Kurau Bay Hotel stand out as the preferred choice for travelers in Kuala Kurau. Through thoughtful design, strategic copywriting, and stunning visuals, we turned the hotel into a compelling alternative to homestays and Airbnbs, establishing its reputation as the region’s premier accommodation provider.
Website Copywriting & Design
We developed a welcoming and polished website to reflect the hotel's clean, professional ambiance while ensuring a smooth user experience. The design subtly communicated the comforts and conveniences of a hotel stay—such as modern amenities, privacy, and customer service—over the rustic appeal of homestays or Airbnbs.
All copy on the website was developed by our team, using storytelling to highlight the hotel’s key features. To enhance its appeal, we suggested listing nearby local attractions as an added reason for guests to visit the area, positioning the hotel as not just a stay but part of the Kuala Kurau experience.
Photography
We conducted a photoshoot to showcase the hotel’s rooms, modern amenities, and inviting atmosphere. By capturing the professional and cozy feel of the hotel, we ensured visitors could visualize the elevated experience they’d have by choosing a hotel over other accommodation options.
Search Engine Optimization (SEO)
We optimized the website for relevant keywords, ensuring it ranked highly for accommodation-related searches in Kuala Kurau. This approach made Kurau Bay Hotel the top choice for travelers looking for the best stay in the area.
Online Booking & Payment Gateway Integration
To enhance guest convenience and reinforce the perception of professionalism, we integrated a secure booking system with online payment options, making reservations seamless and trustworthy.
Results & Impact
Increased Willingness to Pay
The strategic design and messaging successfully convinced travelers of the value of paying more for a professional, comfortable, and convenient hotel stay compared to rustic homestays or Airbnbs.
Consistently High Occupancy Rates
The hotel has enjoyed consistently high bookings, often being fully reserved months in advance, especially around festive seasons.
Top Search Ranking
Kurau Bay Hotel now ranks as the highest choice on Google for accommodations in Kuala Kurau, ensuring strong visibility and organic traffic.