CASE STUDY
Fibreguard Sofa Malaysia: Stitching Together Strategy and Storytelling
Fibreguard Sofa Malaysia is a Malaysian company that uses stain-resistant fabrics imported from Belgium, producing affordable and comfortable sofas for multiple brands locally and overseas.
Challenges
Fibreguard Sofa Malaysia faced the challenge of distinguishing itself from other Malaysian retailers offering Fibreguard fabric sofas.
While the fabric's stain-resistant and durable qualities were appealing, they needed a unique narrative to emphasize their unmatched sofa designs and manufacturing scale, positioning them as the preferred and trusted choice for Malaysian consumers.
Our Solution
We came up with a cohesive strategy that positioned Fibreguard Sofa Malaysia as the go-to provider for Fibreguard fabric sofas, effectively differentiating them in a competitive market.
Website Copy & Development
We designed and wrote an engaging website that communicated Fibreguard Sofa Malaysia's dual advantage:
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The Fabric: Highlighted the premium quality and easy maintenance of Fibreguard fabrics, imported from Belgium.
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The Manufacturer: Emphasized Fibreguard Sofa Malaysia’s unmatched collection of sofa designs and their reputation as a leading sofa exporter in Malaysia.
Social Media Marketing
We developed a social media strategy that involves:
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Crafting visuals and captions that showcased Fibreguard Sofa Malaysia’s wide range of sofa designs and unique fabric benefits.
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Constantly highlighting Fibreguard Sofa Malaysia’s unique benefits and services to build trust, and differentiate Fibreguard Sofa Malaysia’s expertise as a manufacturer rather than just a seller.
Results & Impact
Reinforced Manufacturer Identity
Many of the visitors who visit Fibreguard Sofa Malaysia's showroom are aware that they have been manufacturing and exporting sofas for over 40 years, giving them the confidence to choose their product.
Showroom Walk-Ins & Product Inquiries
Social media content have directly led to more showroom visits and product inquiries, especially for highlighted SKUs and promotions.
Strong Brand Search Visibility on Google
There’s a consistently high search volume for “FibreGuard Sofa Malaysia,” along with location-specific searches like “FibreGuard Sofa Malaysia Petaling Jaya” and “Puchong.” This indicates strong brand recall and intentional buyer interest, especially around their physical showroom locations.
Catalog Design
We created two distinct catalogs to cater to their different markets. The local version offered customers an easy way to browse and explore their options, while the global version was used to position them as a trusted premium supplier globally.
In-Store Display
To support customer decision-making and drive conversions, we designed in-store lightbox displays and wall stickers that clearly communicated their brand values and USPs, providing essential information to complement the sales process.
Brand Stationery
From price cards and warranty cards to name cards and care labels, we developed a full suite of branded materials that aligned with Fibreguard Sofa Malaysia’s professional image, ensuring a consistent and polished customer experience.
We also helped them with:
OTHER SERVICES
Client Testimonial
An exceptionally responsible and innovative company that truly understands clients’ needs. They consistently go above and beyond to deliver outstanding solutions, ensuring the best outcomes for their clients. Highly recommended!
Yuen
Sales & MK Director,
FibreGuard Sofa Malaysia
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