CASE STUDY
Turning Doubt into Desire with Marblelous
Marblelous is a Malaysian marble table manufacturer aiming to stand out in a competitive market. Their challenge was to overcome customer doubts about marble maintenance while building a strong, premium online presence.
Challenges
Marblelous wanted to strengthen their online presence through a compelling website and effective social media. Through extensive research, we identified two key hurdles:
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Malaysian buyers were hesitant to choose marble tables over other materials, despite loving it's properties and aesthetics, due to concerns about staining and long-term maintenance.
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The existing platforms (website, social media) lacked cohesive storytelling to convey their premium value.
Our Solution
We used the insights gained through our research to craft storytelling-driven web copy and targeted social media marketing. By emphasizing Marblelous’s unique coating technology that offers permanent stain protection, we not only increased brand awareness but also converted hesitant buyers into loyal customers.
Website Copy
While most competitors focused on price and design, we used a storytelling approach to address customer doubts, leading with Marblelous’ unique stain-resistant coating before highlighting other USPs like design and durability. The copy reframed marble as a practical, luxurious choice, converting buyers from wood and glass to marble.
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Addressed Buyer Concerns Head-On: Highlighted Marblelous’ in-house formulated coating, which permanently protects marble from stains.
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Positioned Marble as Superior: Shifted the conversation from price and design to durability and luxury, converting buyers considering other table materials like wood or glass.
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Told a Compelling Story: Framed marble not just as a table material but as a timeless investment that combines elegance and practicality.
Social Media Marketing
We developed a social media strategy focused on combining:
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Striking Visuals: Highlighted the natural beauty and luxurious appeal of their marble and granite tables through captivating imagery.
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Educational Copy: Paired visuals with informative captions that explained the benefits of marble and their unique stain-resistant coating, helping potential customers make informed decisions.
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Brand Confidence: Ensured messaging consistently reflected Marblelous’ premium identity, fostering trust and desire among their audience.
Results & Impact
Increased Showroom Visits
Our solutions not only allowed Marblelous to captivate potential buyers visually, but also gave them the confidence in the Marblelous brand and a left lasting impression, drawing in a steady stream of visitors to their showroom with a 30% purchase rate.
Reinforced a Premium Brand Identity
By consistently positioning Marblelous as a trusted, high-quality, premium brand, customers who visited the showroom were already aware of their exceptional quality and unique marble tops, further validating the success of our brand-building efforts.
Educating a Growing Market
While many buyers initially lacked awareness of the importance of marble coating, our storytelling approach and educational content sparked conversations and inquiries about CopalClear, setting the stage for further market education and long-term brand differentiation.
Content Style Imitated by Competitors
Marblelous' visual style and content angles have been repeatedly copied by competing brands, an organic sign that we’re setting the standard in the premium marble dining category.
Increased Brand-Specific Search on Google
Search trends show high intent and brand awareness, with frequent searches for “Marblelous Sdn Bhd,” “Marblelous PJ,” and “Marblelous Elmina Factory”, pointing to strong recall and showroom-driven interest.
Blog Writing
To boost Marblelous' online visibility, we craft informative blog content which not only enhances their SEO, but also positions them as an authority in the premium marble table space.
Video Script Copywriting
We crafted a Malay video script for the KOL selected by Marblelous, providing them with a clear and engaging narrative to highlight the brand’s USP during filming.
Billboard Design
We designed a billboard to build brand awareness, that's crafted to stay relevant both before and after the launch of their new store in Petaling Jaya.
We also helped them with:
OTHER SERVICES
Client Testimonial
I am writing to express my sincere appreciation for the exceptional service and professionalism that your company has consistently demonstrated throughout our time working together. Your team’s dedication to excellence and attention to detail have truly set you apart as a valuable partner for our business.
There have been numerous instances where I have been impressed by the quality of work and the level of commitment shown by your team. Your responsiveness to our needs, timely delivery of products and services, and willingness to go above and beyond to ensure our satisfaction have not gone unnoticed.
In fact, there have been times when I have mistakenly thought of your company as an extension of our in-house team, such is the level of integration and seamless collaboration we have achieved. Your professionalism, expertise, and reliability have made you an invaluable asset to our operations.
I want to take this opportunity to thank you and your team for all the hard work and dedication that you have put into our partnership. Your commitment to excellence has not only met, but exceeded our expectations, and I look forward to continuing to work together in the future.
Thank you once again for your outstanding service and professionalism.
CK Tan
Founder, Marblelous
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