CASE STUDY
Building Awareness, Trust, and Results with MEDEFEND
MEDEFEND is a medical indemnity provider which covers medical practitioners from all specialties against actual or alleged claims of negligence in Malaysia. They also provide protection schemes for clinic owners.
Challenges
MEDEFEND, a company providing specialized insurance for medical professionals, came to us after experiencing underwhelming results with their previous agency. Upon review, we found:
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No Facebook ads were being run to support their marketing goals.
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Content lacked strategy and was inconsistent.
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Content lacked relevance to local audiences as the information shared (such as medicolegal news) was from overseas, where laws differ and cannot be applied locally.
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There was no consistency in brand visuals and messaging.
Our Solution
We partnered with MEDEFEND to build a strong, recognizable brand identity, craft a localized content strategy that resonated with Malaysian medical professionals, and optimize their ad campaigns to maximize impact and efficiency.
Establishing a Strong Brand Identity
MEDEFEND lacked a brand guideline to ensure consistency in their visuals. We developed a cohesive social media template, aligning their visual identity and messaging. This made their posts instantly recognizable, strengthening brand recall.
Localized Content Strategy
We crafted a tailored content strategy positioning MEDEFEND as the go-to resource for Malaysian medicolegal and risk management insights. By blending educational and lifestyle content, we kept the brand top of mind for medical professionals.
Optimized Ads and Precise Targeting
To maximize ad spend efficiency, we fine-tuned ad campaigns and targeting strategies to focus on their niche audience—medical professionals. This ensured every dollar spent reached the right audience effectively.
Results & Impact
First-Year Impact:
Reach: Over 3.8 million.
Engagement: More than 40,000 interactions (likes, shares, comments).
Recent Highlights:
600 Applications and Renewals: MEDEFEND’s social media efforts contributed to over 600 successful applications and renewals within a year, reflecting the campaign's ability to drive engagement and action.
4 Years Strong:
Consistently increased awareness and trust among Malaysian doctors.
Positioned MEDEFEND as the leading insurance provider for specialists.
We also helped them with:
OTHER SERVICES
Graphic Motion Animation
We created two distinct catalogs to cater to their different markets. The local version offered customers an easy way to browse and explore their options, while the global version was used to position them as a trusted premium supplier globally.
Medicolegal FAQ Series
To support customer decision-making and drive conversions, we designed in-store lightbox displays and wall stickers that clearly communicated their brand values and USPs, providing essential information to complement the sales process.