CASE STUDY
Revamping Noosh Naturals' Online Store
Noosh Naturals, founded by Dr. Anusha Nair, is an online store based in Petaling Jaya that specializes in natural skin and hair care products, primarily for individuals with eczema.
Challenges
Despite having a strong customer base, their previous website had limited functionality, which impacted both their user experience and their ability to manage business operations effectively.
The primary goal was to enhance the online store by:
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Creating a more user-friendly website for both customers and administrators.
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Improving site performance and sales conversions.
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Increasing email sign-ups and enhancing customer retention strategies.
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Expanding payment options beyond PayPal and bank transfers.
Objectives
The primary goal was to enhance the online store by:
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Creating a more user-friendly website for both customers and administrators.
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Improving site performance and sales conversions.
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Increasing email sign-ups and enhancing customer retention strategies.
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Expanding payment options beyond PayPal and bank transfers.
Strategy & Approach
Advanced CMS
We implemented a CMS that allowed for easier order tracking, inventory management, and fulfillment. The client would view analytics such as top products, returning customers, and abandoned carts.
Automated Email Capture & Marketing Integration
We setup a membership feature where customers could sign up with email, Facebook, or Google. This helped capture email addresses for over 90% of their customer base.
Enhanced Payment Options
To make the purchasing process more seamless, we expanded payment options to include Credit/Debit and PayPal, catering to both local and international customers.
Member Benefits
We created a feature for members to view their past purchases, benefit from faster checkouts, and automatically fill in shipping details for a smoother user experience.
Results & Impact
>1000 sessions per month
Of these, over 90% being unique visitors.
148% increase in memberships
A significant improvement from just 10% on the old website.
6% conversion rate
Outperforming industry standards, which typically range between 2-5%.
ROI in 3 weeks
The investment in the new website was recovered in just 3 weeks, drawing in customers from MY & SG.
Client Testimonial
Aames and his team are amazing at what they do. Got them to build my website ❤️ So happy with how it turned out. They listened to all I had to say and gave amazing suggestions. Two thumbs up.
Anusha Nair
Founder, Noosh Naturals