Our recent conversations with business owners who are trying to manage their own social media pages have led us to realize that for many people, coming up with content ideas can be difficult. More often than not, business owners end up posting solely about new products or promotions because they're not sure what else to talk about. But being too repetitive without sharing fresh content can cause your audience to lose interest.
It's important to have new, quality content that keeps your users engaged. Posts should be able to attract them and get your audience excited to see what you'll be posting about next. This makes them more likely to engage with your posts, building brand love over time which will make them quality customers.
The good news is that there are many other things you can share about with your audience. We've listed 60 ideas below to help you overcome this challenge.
Introduce yourself or your team
Introduce your products or services
Share something from your portfolio
Share something educational
Take your audience behind-the-scenes
Show your working process
Share an inspiring story
Share free resources (downloadable templates, reports etc)
Highlight your favourite project of the month
Feature a favourite client you worked with
What's your favourite hack?
What's the one tool you can't live without and why
Share a quote
Promote an upcoming event
Fun fact
Give appreciation to top fans or customers
Ask your followers a question
Answer that question
Post a promo or offer
Celebrate an achievement or milestone
How you came up with your business name
Industry challenges
Answer a frequently asked question
Throwback to your top post
Run a contest
Recommend a good book for your industry
Who is your inspiration and why
Do a collaboration
Share a latest event you attended
Share a quick tip
Teaser of your upcoming product or project
Case studies
2 truths, 1 lie (get your fans to guess which is the lie)
How or why are you in this industry?
Share apps or tools of the trade
Advice for juniors in your industry
Highlight your best seller
Bust a myth
Join the latest trend on social media
What's currently trending in your industry?
Share a checklist
Host a live Q&A session
Offer a freebie (example: first 50 people to sign up or comment wins something)
Announce new product or service
Mistakes to avoid
Tutorial
Best advice you've been given
Share a life lesson
Preview into personal life
Share your work-life balance tips
Share a funny story
Talk about a time you were out of your comfort zone
Share about a mistake you made, how you corrected it and what you learnt from it
How do you get ideas or inspiration?
Share a personal project you're working on
Feature your favourite brands or creators
Talk about a recent experience
Snapshot of your daily routine
Festive greetings
Repost a post or photo by your fan(s)
Need help with your social media content? Drop us a line.